key areas | recruit & hire | employee branding

employee branding

A strong employee brand is crucial to attracting and retaining the most sought-after employees. It’s more than a logo or colors. Your brand is the cumulative result of all interactions people have with and about your school.

Think of it as your school’s reputation, specifically as an employer.

In today’s competitive job market, your brand matters. Use these resources to define your employee brand to stand out as an employer and ensure each child in Ohio has an excellent educator.


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Getting Started

Tips to help you get started by defining your employee brand.

Using Your Employee Brand to Attract and Retain

We have a brand. Now what? Use your employee brand to attract and retain top talent.



See what others are doing! Get inspired by these examples of schools’ and districts’ websites, social media, storytelling, and more.